COPYWRITER AND CONTENT MARKETING specialist
Based in Worthing, West Sussex
wANT TO HEAR A SECRET?
Inhouse Consulting is just me, Mark.
I'm a copywriter and a marketing content creator. I also write case studies, and help clients with branding and content strategy.
I do photography, too. (That's me, hiding behind the camera.) You'll see "one or two" of my shots as you scroll down the page.
wHAT DO I DO?
This time, there's no secret.
I encourage people to learn about your business. And I encourage them to spend money with your business.
It’s all done with carefully selected words.
Not fancy pants words. Not long, clever-sounding words. Certainly none of that business jargon you hear so often.
Just simple, specific, persuasive words set out in a simple, specific, persuasive order.
Sounds simple, doesn’t it? And it is, to me.
But to you, it’s much more than that.
"This case study has been an excellent way to see how our customers benefit from our time-saving products. I shall be looking forward to many more."
- Mark Cropley, Owner of Whitebox UK
IT's all ABOUT You
There’s something special about your business.
Something that makes you unique.
Something that means your customers keep coming back to you.
Whatever that thing is, you should shout about it. Let’s face it, your competitors already are.
“But I don’t have time, Mark. I have billions of things to do.”
I know. Don’t sweat it. You see, I do have time. That’s what I’m here for.
"Thanks for turning such an enjoyable conversation into such an honest article."
- Will van Zyl talking about a blog post for the Wellderness
SO MANY THINGS
That promotional email you never get round to writing? I can do that.
What about that newsletter you keep trying to send? Yep, I have time for that too.
Or even a blog post? Researched, written, edited and optimised for search. Not only do I have time for it, I genuinely love writing them.
And I have time to write your web copy, create case studies and craft a social media campaign. I can even do the images and videos, if that’s what you need.
You see, as a content and copywriter, I’m not here for fancy words – although, if that’s what you want, it would be my pleasure – I’m here to give you time, so you can focus on the things you do best.
"Love how you put all this together from our meandering conversation..."
-Dr. Barbara Shaw
I can do all this
COPYWRITING
Talk consistently to your customers across all your channels.
CONTENT MARKETING
Show them that you've got the knowledge and solutions they're looking for.
CASE
STUDIES
Listen to what they say about you, and let them sing your praises.
Tone of voice
Speak to them in a voice that properly represents your brand.
PLANNING & STRATEGY
And make sure you reach the right people, at the right times, in all the right places.
Mark Davies Photography
The other day, I remembered some of my childhood photography. It felt convenient for the homepage of someone who does storytelling type marketing content, and takes photos.
They were from the early eighties, when I was a young'un. A couple of separate stories, each one told in a handful of photos. In one, an action figure (Mask, possibly) narrowly escapes the jaws of a ferocious, man eating, giant stingray. The other involves a shady exchange between an Action Man and a Barbie doll. I might still have the pictures in the loft. I'll update this if I find them. There's got to be a blog in it, right?
Anyway, I still do photography. I might have mentioned it already. I have a website dedicated to it. There's loads more photos and I'm slowly building a blog. Hold on, I'll add a button...
You can make enquiries here or there... it all goes to the same place - mark@inhouseconsultingltd.com.